Sunday, 1 February 2015

The Risky Business of Reselling Super Bowl Tickets

The Risky Business of Reselling Super Bowl Tickets


A little less than two weeks ago, a number of people who trade Super Bowl tickets like stocks did what they’ve been safely doing for at least five years: they sold away a bunch of tickets that they didn’t yet have. This year, the trusted maneuver was not so safe, and left some sellers short tens of thousands of dollars. What these sellers were banking on was that between the time when they sold the tickets and when they actually had to deliver them to their customers, the price...

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