Don’t Be Evil: Google, Alphabet, and Machiavelli.

Protecting Google from political contamination from Alphabet’s wider activities is not just necessary for Google—it’s necessary for Alphabet. Google search is mostly safe, mostly helpful, and free: by associating it with grace and favor, as Machiavelli advises, Alphabet can contain possible affairs of reproach elsewhere in its portfolio. This is shrewd statecraft.
Read more: http://ift.tt/1KqiuOi