Bud Light's New Label Wants You To Think It's A Craft Brew

Bud Light seems to think people like craft beer because of its labels. In a new design debuting today, the brand ditched its iconic boomerang, synonymous with tailgate parties and NASCAR tracks for the past 11 years, for Anheuser Busch's trademark "AB" crest (which was removed back in 2001). The beer now sports a very craft-brewy contemporary label meant to evoke "a more modern twist" to the recognizable brand, Alexander Lambrecht, Bud Light's vice president of marketing, said in a statement.
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