Why a $15,950 Tourbillon Watch Is Considered a Steal

With a price tag of $15,950, the new Carrera Heuer-02T wristwatch from TAG Heuer — a brand often associated with “starter” Swiss luxury watches under $3,000 — may strike budget-minded consumers as “mind boggling,” as one watch site, Monochrome, put it; perhaps even “incredible,” in the words of another, Hodinkee. An entry-level timepiece for the price of a factory-fresh Japanese subcompact? I’ll take the Honda.
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