The cable industry is seeing subscriber losses, but that doesn't mean that prices are going down to try and lure them back. In fact, according to Leichtman Research’s annual study, pay TV subscriptions keep going up and up. Pay TV prices have gone up 40% in the last five years, according to Leichtman. In 2011, US subscribers to pay TV, on average, paid $73.63 for cable or satellite. But in Leichtman's latest study, that number is $103.10.
Read more: http://www.businessinsider.com/pay-tv-prices-up-40-from-5-years-ago-2016-9?source=Snapzu
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