Plant-Based Diets: A Game-Changer For Our Food System, Our People And Our Planet

Plant-based diets, often cited as a craze driven by millennials, are gaining increasing popularity. According to research by HealthFocus, 60% of consumers are reducing their meat intake - and a massive 17% of 15-70 year olds now follow a ‘predominantly’ plant-based diet. What’s more, 55% of people who start eating a more plant-based diet say they plan to stick with it permanently. What was once called a ‘food fad’ looks like it’s here to stay.
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