Young Cord-Cutters Concerned About Costs but Willing to Pay for Streaming

Younger viewers think they’re paying too much for streaming services — but they’re still willing to sign up if they want to watch a particular show. That could be good news for the Walt Disney Co., which earlier this month said it would launch ESPN- and Disney-branded streaming services, pulling some of its own programs from Netflix. This move “ultimately gives us much greater control of our own destiny,” Disney CEO Bob Iger said during a third-quarter earnings call.
Read more: https://morningconsult.com/2017/08/21/young-cord-cutters-cost-concerns-still-willing-pay-streaming/?source=Snapzu