Generation Z is creating a $5 billion market for fake meat and seafood

Millennials have a reputation for killing all sorts of food-related industries and products, including casual dining chains like Applebee's, cereal, light yogurt, and even beer. Meanwhile, Generation Z is shaping a billion-dollar food market. Fake meat is a fast-rising food category that could change the way we eat. It replaces animal products with alternatives made from plants that look and taste like meat, with the goal of reducing the global dependence on animal agriculture. Generation Z is embracing the trend.
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