Sunday 28 January 2018

The mystery of the rounder, sweeter chocolate bar.

The mystery of the rounder, sweeter chocolate bar.

People are known to associate sweetness with roundness and angularity with bitterness and, hence, making a traditionally rectangular food rounder may be expected to alter the perceived taste by priming notions of sweetness in the mind of the consumer. (2013)
Read more: https://flavourjournal.biomedcentral.com/articles/10.1186/2044-7248-2-28?source=Snapzu

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