Want to Sell Vegan Food? Don’t Call It ‘Vegan,’ Says Expert

If you’ve ever eaten at a quality vegan restaurant with a non-vegan, you’ve likely heard this statement: “Man, this stuff is amazing for vegan food!” That final qualifier underscores an interesting contradiction recently put forth by an expert in the field of food sustainability: The best way to sell more vegetarian and vegan food might be to not even point out that its vegetarian or vegan at all.
Read more: http://www.foodandwine.com/lifestyle/vegan-marketing?source=Snapzu