Apple’s ‘Differential Privacy’ Is About Collecting Your Data—But Not ​Your Data

Apple, like practically every mega-corporation, wants to know as much as possible about its customers. But it’s also marketed itself as Silicon Valley’s privacy champion, one that—unlike so many of its advertising-driven competitors—wants to know as little as possible about you. So perhaps it’s no surprise that the company has now publicly boasted about its work in an obscure branch of mathematics that deals with exactly that paradox.
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