Lamborghini's Urus SUV will be a game-changer for the company — here's why

The COO of Lamborghini makes no bones about what an SUV will mean for the exotic Italian automaker. "It's going to change the landscape of the company," Alessandro Farmeschi told Business Insider when we sat down at the Detroit auto show last month. When the Lamborghini Urus goes on sale later this year, it will enable Lambo to join the high-performance luxury SUV party — a party that kicked off way back in 2002, when Porsche debuted the Cayenne SUV. In the last year, the festivities have decidedly heated up...
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