Why No One Cares That Netflix's New Logo Is Bad

As the executive creative director of a branding firm, my days are filled with finding ways to visually express what a brand stands for, what it wants to be, and what it wants to say. One of the most common ways to accomplish that is with a logo or, in today’s age, a digital icon. Last week, Netflix’s team dropped the ball. Open your phone or tablet (or check Netflix out on social). You’ll see a new N where Netflix was; it looks sort of like a filmstrip, sort of like a ribbon, and sort of like, well, I can’t tell.
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